1999 WRITE THE FUTURE, 88rising’s new media and art collective, is carving out its own space in the music scene with its debut retro single, “World Stop Turning.” Joined by Zion.T, Rich Brian, and Warren Hue, the single weaves a nostalgic narrative of relationships and growth.
The release serves as a nod to the vibrant Asian American culture in the 90s with its contemporary R&B sound and cozy, distinct melodies. In the song, the rapper-singer trio reminiscences on past relationships and reflects on former lovers who won’t be remembered nor missed even if the world ever stops. Warren Hue kicks off the song by expressing the frustration of being in a toxic relationship. Filled with ups and downs, he expresses his desire to break free from his lover’s clutches, stating, “Yeah, been tryna find the words that would ease my mind, yeah / Situations been killing me, back and forth fighting.” He briefly tries to call for understanding, asking his partner to “please just play your part.” However, in the chorus, he confronts her when he asks, “Who’s gonna love you when the world stops turning?” as her destructive behavior pushes everyone away.
While Hue’s verse is emotionally charged, Rich Brian’s following verse reflects on growth and maturity once out of the relationship. With nothing else holding him back, he is able to finally put himself and his career first and move forward in life. “I talk to god, the devil’s not makin’ no appearance / I ain’t been on the road but I’m still paving it.”
Zion.T closes the song with playful and witty lyrics to finally end the relationship. In the bridge, he anticipates for another argument to finally cut ties. He goes on to mock her fiery temper, telling her to “just relax, you sound like Skrillex” before wishing to get on SpaceX and escape the burning flames of their relationship.”
The accompanying music video takes the trio and viewers down memory lane with its peak late ’90s aesthetics. From the basketball games in driveways and backyard mahjong games to the fleet of vintage cars like 1996 Civic Hatchbacks that pay homage to the era’s thriving Asian car culture scene, the video perfectly highlights the nostalgic life of being part of a tight-knit Asian American community. Brian and Hue are also shown sporting their “88 Type R” capsule, a limited edition apparel collaboration between 88rising and Honda. The unisex collection made its debut in August at 88rising’s Head In The Clouds Music & Arts Los Angeles Festival and immediately sold out. In celebration of the single’s release, a new limited edition “88 Type R” Black Athletic Jersey will be available for a limited time for purchase on 88NIGHTMARKET.
Listen to the song and check out the music video, below!