We Bridge is bringing K-Pop to Las Vegas!
The inaugural three-day cultural expo and two-day music festival event celebrating Asian entertainment and culture, is coming to Las Vegas on April 21-23 at the Mandalay Bay Convention Center and Michelob ULTRA Arena at Mandalay Bay Resort and Casino.
The 12,000-seat arena will welcome performances from groups such as ENHYPEN (who will be headlining Day 2), VIVIZ, Dreamcatcher, CIX, ONEUS, and fromis_9 as well as solo artists like KANG DANIEL and BE’O. More artists, many of whom will be making their American arena debut at the festival, will be announced soon.
We Bridge is presented by premier global entertainment company Infinite Prospects Entertainment (IPE) with the support of MGM Resorts International, the same group that helped turn the Las Vegas Strip purple in April 2022 when megastar group BTS performed four sold-out nights of their Permission To Dance On Stage tour at Allegiant Stadium. With the explosion of Asian influence on mainstream pop culture around the world and its tremendous impacts across music, film, art, and fashion, We Bridge‘s mission is to connect these various creative expressions within one experience and celebrate the various Asian artists and cultures that are fueling them. The result is a multi-sensory, live event that immerses attendees into a curated world that bridges what is now, new, and next in Asian music, media, art, and fashion.
The GRAMMY Museum will have its own stage over the three days on the expo floor consisting of special performances and Q&A panels with the music festival acts and is open to all attendees. Hi-touch events with the artists will follow each panel, accessible to all ticket holders of qualifying tiers. We Bridge is partnering with culture curators and creators who will showcase some of the finest visual artists and their work.
“I’m honored to be bringing a celebration of Asian culture to Las Vegas, one of the most culturally blended cities and entertainment capitals in the world,” said Alex Kang, CEO of Infinite Prospects Entertainment. “With the rise in Asian entertainment into mainstream prominence, we wanted to bring more awareness and access to artists, talent, and brands within our community. We are excited to have K-Pop at the forefront of We Bridge‘s music showcase this year, as the industry’s impact and popularity continue to grow. We see this as our humble beginning and have a vision of building an even bigger stage that is widely representative of all Asian talent.”
Chris Baldizan, Executive Vice President of Entertainment for MGM Resorts, said, “K-Pop has quickly become a global phenomenon which Las Vegas experienced first-hand last year with BTS’ incredible sold-out concerts. The We Bridge event gives us another opportunity to partner with Alex Kang and his team to deliver multi-cultural experiences of music, media, art, and fashion to the destination.”
“The GRAMMY Museum is thrilled to partner with We Bridge on its inaugural festival,” said Michael Sticka, President/CEO of the GRAMMY Museum. “Our Mission includes paying tribute to our collective musical heritage, while also celebrating the dynamic connection in people’s diverse backgrounds and music’s many genres. We look forward to celebrating Asian entertainment and culture by bringing our renowned public programming to the We Bridge stage.”
Fans can purchase We Bridge expo and concert tickets today! Grab your tickets here and check out their website here for information about their event packages.
Additional lineup announcements and program guides will be released soon. Be sure to follow We Bridge‘s official Twitter and Instagram, join the conversation using #webridgelv and #nownewnext, and visit webridgeexpo.com for more information.