Spire Entertainment’s rookie group Omega X (Jaehan, Hwichan, Sebin, Hangyeom, Taedong, Xen, Jehyun, Kevin, Jeonghoon, Hyuk and Yechan) can now be found on the largest digital display signage in Korea!
Since Monday, August 9, Omega X’s “Vamos” music video has been displayed on the digital signage at Starfield COEX Mall in Gangnam. The signage is credited as the largest display in the country and is often referred to as “Korea’s Time Square.”
Omega X and their “Vamos” music video will be shown to citizens of Seoul on the mega-sized K-pop Square display that is 81 meters wide and 20 meters tall, as well as on CMC committee’s signages at COEX Media Tower, Parnas Media Tower, Hyundai Department Store’s H-Wall, Millennium Plaza Media, COEX Xpace, COEX Mall DID, Megabox, and Underworld Panorama.
Prior to their debut in June, Omega X promoted the “Blossom the Hope” public campaign as supporters to help overcome the COVID-19 pandemic. The campaign was hosted by the COEX MICE Cluster (CMC) committee consisting of 16 trade centers including the Gangnam district office and COEX.
Omega X’s digital signage advertising is the first case of K-pop group’s contents being exposed through all channels since the COEX and the Trade Center area have been selected as the first unlimited outdoor display advertising zone.
K-pop group Omega X successfully completed their activities with their first mini-album VAMOS and the members are actively communicating with fans through online content. Omega X plans to support CMC through their second collaboration and stage a comeback in the second half of the year.