After a long seven months since his last single “2easy” featuring Heize, artist and producer NIve returned with a new single “ESCAPE,” a pre-release track off his first-ever upcoming EP.
“ESCAPE” is a UK hybrid pop rock song that is emphasized by driving guitars and bass lines, accompanied by percussive elements that bring a sense of uniqueness to the song. Befitting of his title as a rising artist and producer, NIve wrote, composed, arranged, and produced the new single himself. The song showcases NIve in a new light, unveiling a tougher, charismatic side that fans have not seen before.
In “ESCAPE,” NIve expresses his desire to escape from an unrelenting reality. He communicates this through lyrical repetition, almost like a mantra to himself. In the chorus he belts out “my escape” while in the bridge he sings, “I gotta escape” in a tense, panic tone, as if the walls were caving in around him. Known primarily for his emotional and sentimental sound in his music and vocals, NIve sings in a dynamic and rough vocal style, a stark contrast from his earlier works. He expressed his desire for this vocal color to be one that is unique to him, and one that he believes helps deliver the raw emotion intended behind the song
After releasing his debut international single “Getaway” in 2018, NIve attracted global attention, spurring his Korean debut with the fan-favorite 2020 single “Like a Fool,” featuring R&B singer-songwriter Sam Kim. NIve capped off 2020 with the smooth and emotional single “2easy,” which featured Korean R&B star Heize and marked the beginning of NIve’s full-fledged Korean promotional activities. In addition, NIve marked his debut as a producer and songwriter after composing “Beautiful Goodbye” for EXO member Chen’s solo debut. NIve also has producing and songwriting credits with some of K-Pop’s brightest stars, including EXO, NCT U, Super Junior, SF9, CRAVITY, and more.
Following the pre-release single “ESCAPE,” NIve looks to release his first-ever EP in late-July of this year. Touted as an artist who writes and sings openly about his true emotions, fans can expect an even more vulnerable and honest project with the upcoming EP. Starting with “ESCAPE,” NIve is opening the doors for fans to experience and explore the different aspects and dimensions of NIve.
Stream “Escape” on all streaming platforms and watch the music video, below!