KINO Says There’s Nothing More Beautiful Than Being Yourself in New Single “Fashion Style”

Don’t try to be someone else, You are most beautiful when you are comfortable in your own skin.


On January 8, KINO released his new single “Fashion Style,” showing the direction of his new sound. The song serves as the singer’s first single released since establishing his own label, NAKED.

With the theme of “fashion” and witty lyrics, the song conveys the message “Don’t try to be someone else, You are most beautiful when you are comfortable in your own skin.” The song is co-produced with songwriter NATHAN, who also worked on KINO’s 2022 single “POSE.”

Released under the title, “Fashion Style: omw to see you,” the POV music video went beyond beautiful visuals. It was filmed from the point of view of the viewer, making the audience the main character to further draw them closer to the song and its message.

KINO, who is known for his fashion sense, is shown sporting various street fashion styles throughout the video. The video also features an illustration of British model Kate Moss, drawn by KINO himself, who was the main inspiration for “Fashion Style.”

As soon as the video was released, fans congratulated the singer and expressed how proud they were of his newest body of work. One fan commented, “[The video is] fresh, wild, simply lovable, real, it makes you smile and look at the world with faith and optimism. This song is like Kino, a fascinating person [who] makes you fall in love with life with pure sexy and sweet soft vibes, never boring🤩💕.” Another comment read, ” Kinoooo you’re doing such a great job with everything!! I’m so proud to be your fan 🤍 Very excited to see what else you’ll show us :).”

Before the release of “Fashion Style,“ KINO has been actively sharing the story behind the song. From sharing how the song title was created to the process of making music, he aimed to foster an even deeper connection between the song and his fans.

Meanwhile, KINO will hold a special live event called BORN NAKED: LIVE IN SEOUL on his birthday (January 27) at Musinsa Garage. Come celebrate his birthday and grab your tickets on Interpark!


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