WE BRIDGE, the three-day convention and two-day music festival celebrating Asian entertainment and culture, has announced its grand return to Las Vegas. The event will return to the Mandalay Bay Convention Center and Michelob ULTRA Arena at Mandalay Bay Resort on April 26-28 with a new, star-studded lineup!
Trailblazing icons Dynamicduo, HWASA, JESSI, CRAVITY, and upcoming rookie groups KISS OF LIFE and AMPERS&ONE are the first artists confirmed to take the stage at the 12,000-seat arena show. More artists will be announced on WE BRIDGE‘s social media accounts leading up to the full lineup reveal before ticket sales open next week.
Building on the success of the inaugural event in 2023, WE BRIDGE promises an even wider variety of entertainment. The convention and music festival aim to shine a spotlight on Asian artists and their artistry, providing a platform for emerging talent to make their U.S. introduction.
Returning as part of WE BRIDGE’s annual programming is the GRAMMY Museum® Stage, where artist engagements hosted by Emily Mei will take place throughout the three-day expo and is open to all expo pass holders. Hi-touch events with the artists will follow each panel, accessible to all ticket holders of qualifying tiers. Another fan favorite returning to the expo is the art gallery, partnering with pop culture curators and creators to showcase the work of some of Asia and Asian America’s finest visual artists and their work.
WE BRIDGE is presented by global entertainment company Infinite Prospects Entertainment (IPE) with the support of MGM Resorts International. IPE is best recognized as the team who turned the Las Vegas Strip purple in April 2022 for ‘The City’ project with megastar group BTS who performed four sold-out nights of their Permission To Dance On Stage tour at Allegiant Stadium. IPE also recently worked with RAIN for the U.S. leg of his highly anticipated comeback world tour. With the explosion of Asian influence on mainstream pop culture around the world and its tremendous impacts across music, film, art, and fashion, WE BRIDGE’s mission is to connect these various creative expressions and the artists and cultures that are fueling them within one epic experience.
“I’m honored to be bringing back a celebration of Asian culture to Las Vegas, one of the entertainment capitals in the world where we can introduce our favorite artists and new talent to American fans. Last year was our first humble beginning in bringing this kind of experience, and with the continued rise of Asian prominence in mainstream culture and entertainment, we are proud to bring more access to diverse global artists and brands for our community. With this awareness, WE BRIDGE Music Festival and Expo is coming back and will be bigger this year. We are happy to be teaming up with past partners, such as the GRAMMY Museum and MGM Resorts who helped make WE BRIDGE 2023 a huge success.”– Alex Kang, CEO of Infinite Prospects Entertainment
Tickets go on sale starting Tuesday, January 30 for presales and February 1 for public sales at webridgeexpo.com.