After launching several successful virtual events for global K-Pop fans, CJ ENM announced that KCON:TACT will return for its fifth season next month.
Titled KCON:TACT HI 5, the nine-day online festival will be jammed-packed with exclusive content, programs, and other exciting interactive segments for fans to enjoy from the comfort of their own homes. The festivities kick off on Saturday, September 18 and will continue on until Sunday, September 26.
KCON launched its first “All Things Hallyu” festival back in 2012 in Irvine, CA. What began as a small celebration has grown to the world’s largest festival and fan celebration of Korean culture and music. Since then, it has amassed over 1.1 million attendees to 24 events in countries such as the United States, France, Australia, Mexico, Japan, and more.
Last year, CJ ENM launched KCON:TACT to deliver the ultimate virtual fan experience to home viewers amidst the global pandemic. After four successful runs with over 112 K-Pop artist groups and a viewership of 17.45 million fans, KCON:TACT has positioned itself as the only K-culture festival that continues to connect global K-Pop fans and artists during the pandemic.
“KCON:TACT continues to create an innovative showcase of music that are both mind blowing and intimate. The goal of KCON has always been to bring fans and artists closer together, and KCON:TACT has been an excellent solution to do just that while we can’t physically be together.”
Hyun Soo Kim, Head of CJ
‘KCON:TACT HI 5’ aspires to continue creating safe and intimate settings in which global K-Pop fans can interact with each other and with their favorite artists through contactless “High Five’s.” This fifth season aims to prove again that a successful celebration of K-culture is possible while being physical apart from one another. In addition, KCON:TACT will evolve into a O4O(Online for Offline) platform, extending its exclusive content offline, further strengthening its position as the world’s largest K-culture festival.
CJ ENM will amplify its signature programs and content with innovative production and reality technological capabilities, such as the augmented reality “KCON Arena” that has been in development since the start of the online series. In addition to the artist performances, ‘KCON:TACT HI 5’ will take the fandom experience to the next level by increasing and strengthening the “personal talk” and “live chat” experiences with the artists and by implementing more interactive elements that capture the hearts of global K-pop fans.
For fans in the United States, KCON:TACT will be bringing back panels at workshops that will be available for viewing on the same YouTube channels where the live KCON:TACT concerts take place.
Live and On Demand Streams will be available on the KCON Official YouTube Channel and Mnet K-Pop YouTube Channel. KCON:TACT will again be streamed to countries around the world through YouTube to membership holders. In South Korea, KCON:TACT HI 5 will be exclusively streamed on TVING.