LINE FRIENDS Goes Hollywood with Opening of Second and Biggest U.S. Store in Los Angeles

LOS ANGELES, CA, June 15, 2019 — LINE FRIENDS, one of the world’s fastest growing global character brands, today opens its second and biggest official U.S. store in Los Angeles. With the new store, LINE FRIENDS will offer locals and visitors a one-of-a-kind cultural venue to experience the brand through interactive in-store experiences and signature character merchandise.

The Los Angeles store comes after the successful opening of LINE FRIENDS’ flagship store in Times Square, New York in 2017, where more than 300,000 locals and tourists visited during opening week, and the LINE FRIENDS’ pop-up store in Hollywood last year, which drew more than 15,000 visitors.

The LINE FRIENDS store in Los Angeles features a large-scale retail space and is situated at 6922 Hollywood Blvd., home to Hollywood’s Walk of Fame. Customers can experience the brand through a wide array of photo zones and Instagram-ready displays, including a Mega TATA character at the store’s entrance and framed handprints of BTS members. The store will also offer BT21 merchandise, a character IP created through collaboration between LINE FRIENDS and global boy band BTS which is widely loved by millennials worldwide, as well as the original characters, BROWN & FRIENDS.

“As we continue to win hearts of millennials all over the world, we are excited to open our second and biggest LINE FRIENDS store in Hollywood, CA, the intersection of pop culture and tourist attractions,” said LINE FRIENDS. ” As part of LINE FRIENDS growing global presence, the Hollywood store is a key milestone for the company in diversifying its IP business, aiming to be a global creative studio and continuing to expand into the U.S. market.”


LINE FRIENDS is a global character brand which originally started from BROWN & FRIENDS, created for use as stickers for the leading mobile messenger app LINE and its 200 million active users worldwide. Taking a step further, the company has emerged as a global creative studio by offering diversified content based on its wide array of Intellectual Property(IP)s including ‘BT21’, characters created together with global boy band BTS, ‘Animation Running Man’, ‘ROY6’ and ‘Usamaru’. LINE FRIENDS also has collaborated with a number of renowned brands including Bang&Olufsen, Converse, LAMY and Brompton, all aligned with the company’s philosophy and value to showcase premium character products. LINE FRIENDS has operated more than 140 stores in a total of 12 markets in trend-leading cities such as New York, LA, Tokyo, Seoul and Shanghai. Since it became an independent company in January 2015, LINE FRIENDS continues to win the hearts of millennials worldwide through interactive digital communication and differentiated brand experience across multiple retail touchpoints. For more information, please visit

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