‘I AM’ is going to be a music biographical movie released by SM Entertainment. Artists on the label such as Kangta, BoA, TVXQ, Super Junior, SNSD, F(X) and SHINee will feature on the video.

SM Entertainment have also invited fans from around the world to take part in the movie as well. To qualify to be in the video fans will have to upload video covers of dance, SM Town’s songs and even support messages on MNET‘s website.

The promotional video is live on SM Entertainment’s youtube channel.