We Bridge Music Festival & Expo, the inaugural three-day cultural expo and two-day music festival in Las Vegas to celebrate Asian entertainment and culture, has announced the programming details of their upcoming 360-degree, one-of-a-kind experience. The expo will offer food, merchandise, art galleries, and panels covering social topics within the Asian community, showcasing Asian executives, and thought leaders from the entertainment industry.
The full music artist lineup consists of MONSTA X, Jessi, KANGDANIEL, Dreamcatcher, CIX, and ONEUS performing on April 21, while ENHYPEN, VIVIZ, ONEUS, BE’O, and recent addition BamBam will be performing on April 22. The two-day Las Vegas music festival will be held at Michelob ULTRA Arena inside Mandalay Bay Resort and Casino. All maps of the property can be found here.
The three-day expo will be held at Bayside Exhibit Hall E at the Mandalay Bay Convention Center and will house all programming listed below. All attendees are encouraged to experience the variety of on-site activities and view the artist engagements as a way of getting more involved with this unique weekend of Asian-focused talent. For the artist lineup on artist engagements, please visit webridgeexpo.com.
Art Gallery
In partnership with Gallery STAN, a South Korean art gallery and collective of contemporary artists. The gallery will feature mini-exhibitions of the Gallery STAN artists’ artwork (artist profiles). Live painting exhibitions by SAMBYPEN, MAWZ, & N5bra will also take place at different scheduled times. Please check out the website for all up to date.
Marketplace
Food Vendors will be serving FREE sample-sized food items and drinks. Many of the food offerings are listed below, while other vendors include K-POP Nation selling K-Pop goods and Eruulma who will be selling supplements.
Food offerings:
- Matcha Cafe Maiko – Japanese Matcha Desserts
- Hawaiian Addictions – Hawaiian Snacks
- Little Ding’s – Taiwanese Food
- Soru Ramen – Japanese/Cajun Fusion
- Brew Tea Bar – Boba Drinks
- 702 Macarons – Macarons
- Bambu – Drinks
- Purpletopia – Ube desserts
- Boba x Ice Cream – Boba dessert
- Four4Corner – Filipino food
Merchandise Shop
We Bridge merchandise will be for sale, including exclusive WE BRIDGE x SAMBYPEN collab pieces (https://www.webridgeshop.com/) and limited edition ENHYPEN x SAMBYPEN merchandise, as well as Gallery STAN artist merchandise.
Choreography
The dance stage will offer various choreographers creating dance setups and offering their artistic techniques for all fans who participate. Dance groups will get a chance to perform their favorite choreography together and gather inspiration from performances by popular K-Pop influencers, dance groups, and artists who may pop in for a quick dance.
Arcade Lounge
An interactive area for attendees to hang out and play various types of games will be available for all who’d like to play. The area will feature games popular in Asia, as well as arcade favorites such as the claw machine and more.
Immersive Pathway
Life-size cutouts of We Bridge lineup artists will be strategically placed along an innovative immersion path for attendees to take photos with. A live painting exhibition by one of the Gallery STAN artists will be on display as well while you walk in through the interactive walkway, and enter into Bayside Exhibit Hall E.
GRAMMY Museum Stage
At the GRAMMY Museum® Stage, all artists will be conducting hi-touches, which are still available online for purchase. You may purchase them individually or as part of a package. The GRAMMY Museum® will also bring their popular artist programming to the stage, in which artists will participate in an interview moderated by Emily Mei, followed by a performance.
Panels
For its inaugural year, the expo will offer impressive and highly curated panels on an array of social topics within Asian heritage.
All panels, panelists, and moderators listed below are subject to change.
Friday, April 21
“Cultural Impact: When will you love us like you love our food?” (10:15AM-10:45AM)
- Panelists: Chinbat Nomin, Minister of Culture, Mongolia; David Zhao, Owner of Xpot / Chubby Cattle
- Moderator: Jeff Benjamin
“Leadership: Asian Women Revolutionizing the Executive Space” (4:15PM-5:00PM)
- Panelists: Sandra Douglass Morgan, President of Raiders; Michelle Sugihara, Executive Director, CAPE; Stephanie Hsiao, NFL
- Moderator: Lai Frances
Sunday, April 23
“Asian Innovation: Brilliant Creatives Changing the Landscapes of Reality and Entertainment” (11:15AM-11:45AM)
- Panelists: Anthony Francisco, Marvel Designer; Chris Pang, Actor (Crazy Rich Asians)
- Moderator: Benny Luo
We Bridge is presented by premier global entertainment company Infinite Prospects Entertainment (IPE) with the support of MGM Resorts International. IPE is recognized best as the team who turned the Las Vegas Strip purple in April 2022 for megastar group BTS, performing four sold-out nights of their ‘Permission To Dance On Stage’ tour at Allegiant Stadium. With the explosion of Asian influence on mainstream pop culture around the world and its tremendous impacts across music, film, art, and fashion, We Bridge’s mission is to connect these various creative expressions within one experience and celebrate the Asian artists and cultures that are fueling them. The result is a multi-sensory, live event that immerses attendees into a curated world that bridges what is now, new, and next in Asian music, media, art, and fashion.
“We are excited to welcome K-Pop fans across the nation to come and enjoy our 360-degree entertaining and cultural experience,” said Alex Kang, CEO of Infinite Prospects Entertainment. “We Bridge Music Festival and Expo will offer an immersive program, including an art gallery, marketplace, merchandise shop, choreography, arcade lounge, immersive path, and GRAMMY Museum® Stage, all inspired from Asian heritage. Tickets for this three-day weekend getaway are offered on our website.”
The GRAMMY Museum® will have its own stage over the three days on the expo floor consisting of special performances and panels with the music festival acts as well as Asian thought leaders and is open to all attendees. Hi-touch events with the artists will follow each panel and are accessible to all ticket holders of qualifying tiers. We Bridge is partnering with culture curators and creators who will showcase some of Asia and Asian America’s finest visual artists and their work.
Projected to be one of the largest West x East Asian-centric events of the year, get up-to-date news by following @webridgeexpo on Twitter and Instagram and join the conversation using #webridgelv and #nownewnext. For all information on We Bridge Music Festival & Expo, please visit webridgeexpo.com.