SNSD have announced that they will be releasing their album, “The Boys” on February 13 in France. This will make them the first kpop artist in history to distribute an album in the European market. SM Entertainment have said that they will be distributing “The Boys” through Polydor, which is under Universal Music Group.
The European version will be similar to the US one, but still makes this a special moment in kpop in Europe. No current kpop artist has published an album through an official European music label.
SM Entertainment statement reads, “SNSD has already proven their marketability through their concert in France last year. Through their album release in France, SNSD will truly be able to run worldwide promotions,”