Omega X heads in the right direction to globalize K-pop with one of the world’s largest advertising companies.
Rookie K-pop boy group Omega X has joined hands with global advertising company DDB Korea. On May 21, the group’s agency Spire Entertainment announced, “Omega X has signed a Memorandum of understanding (MoU) for marketing and advertising with DDB Korea.”
DDB Worldwide is one of the world’s largest advertising agencies. A strategic partnership with DDB Korea is expected to accelerate Omega X’s growth and spur the group’s global exposure.
The Omega X members have been actively communicating with their global fans through the reality show “Loading – One More ChanX,” which airs on their YouTube channel. Last Monday, Omega X was appointed as the new honorary ambassador of Jeju Island by the Jeju Tourism Association.
Spire Entertainment CEO Seong-Woo Hwang expects the partnership would give synergy between Omega X and DDB Korea. “We look forward to Omega X’s new challenge of entering the global K-pop market with the help of DDB Worldwide, one of the largest marketing communication networks in the world,” Hwang said.
DDB Korea CEO Kwang-Soo Ko stressed joint effort, saying, “Collaboration would create an opportunity for Omega X to strengthen its marketing, explore new businesses on the global market, and examine the preemptive advertising and media strategies.”
Omega X is an 11-member K-Pop boy group set to debut this year. Omega (Ω), the last letter of the Greek alphabet, symbolizes a new beginning and dreams, while the alphabet X denotes the end. Combined, Omega X refers to the band members’ wish to stay with the fans from the beginning to the end.
Fans can learn more about Omega X on their reality show “Loading – One More ChanX.” Episode 9 airs tomorrow at 9PM (KST) on YouTube and VLive.