Line Friends‘ and BTS‘ project, BT21, will be collaborating with streetwear brand Anti Social Social Club for an exclusive new collection!
Beloved by many worldwide, BT21 is a series of characters created in collaboration with LINE FRIENDS and BTS. BT21 is also the first project of LINE FRIENDS ‘FRIENDS CREATORS,’ a long-term unique and creative strategy to create a new kind of character IP business based on the uniqueness of global artists from different fields. LINE FRIENDS premiered BT21 products in its store in Seoul, Times Square in New York, Tokyo, and Hollywood in Los Angeles and attracted tens of thousands of customers every time on the opening day only. Members of BT21 include: TATA, RJ, CHIMMY, COOKY, MANG, SHOOKY, KOYA, VAN.
Anti Social Social Club is a global street wear brand founded in 2015. Playing off melancholy feelings of self doubt, depression and loneliness, the brand has grown rapidly and amassed a huge social media presence on Instagram (@antisocialsocialclub) with more than 2 million followers. The brand has also collaborated in the past with A Bathing Ape, Dover Street Market, Playboy, Hello Kitty, Rimowa and many others.
According to the press release, the new collection will comprise of approximately 50 pieces including t-shirts, hoodies and hats. The collaboration is anticipated by many as it brings together two iconic brands in pop culture and fashion that each boasts an immense loyal fanbase. The online-exclusive collection will be released worldwide on November 17 at 8AM (PST) at www.BT21club.com.
Check out some sneak previews below:
Photo Credit: BT21Club