Leading entertainment company CJ ENM will announce the nominations for the upcoming 2025 MAMA AWARDS on Thursday. This year’s world’s No.1 K-Pop MAMA AWARDS centers on “HEUNG(흥),” the distinctly Korean spirit of fun and excitement that has captivated global audiences. The awards will celebrate not just the power of music, but the essence of what makes Korean culture irresistibly compelling and influential worldwide.
“HEUNG” represents a uniquely Korean concept – a vibe that comes alive naturally in moments of pure joy and excitement. The 2025 MAMA AWARDS recognizes “HEUNG” as the driving force behind K-Pop’s global impact and Korean culture’s magnetic appeal worldwide.
The 2025 MAMA AWARDS concept slogan ‘UH-HEUNG’ echoes the roar of a tiger, an animal that has long symbolized Korea’s strength and spirit. In the released logo teaser, the tiger motif is reflected in the 2025 MAMA AWARDS official logo, capturing the pure joy and boundless energy of HEUNG that defines both Korean culture and K-Pop’s global impact.
2025 MAMA AWARDS is financially supported by the Mega Arts and Cultural Events Fund under the Culture, Sports and Tourism Bureau of the Hong Kong Special Administrative Region Government.
Presented by Visa as the title sponsor for the second consecutive year, 2025 MAMA AWARDS returns to Hong Kong for the first time since 2018. Hong Kong has hosted MAMA AWARDS more than any other location, having held the awards for seven consecutive years from 2012 to 2018. The two-day awards ceremony will be held for the first time at Kai Tak Stadium, Kai Tak Sports Park in Hong Kong, starting November 28. The world’s No.1 K-Pop Awards will be co-hosted by CJ ENM and Media Asia Entertainment Limited, and organized by Rolemodel Entertainment Group Limited.
First launched in 1999 as Korea’s first music video ceremony by CJ ENM’s music channel Mnet, the awards rebranded itself into MAMA AWARDS from the Mnet Asian Music Awards, underscoring its commitment to going global. MAMA AWARDS is dedicated to celebrating and honoring the artistry and the power of music to connect people across boundaries. Since then, MAMA AWARDS has been at the forefront of K-Pop’s global expansion by hosting the ceremony across the world, including Macao, Singapore, Hong Kong, Vietnam, Japan, and the United States.