The global phenomenon surrounding KPop Demon Hunters continues to grow—this time moving beyond screens and into fashion.
“Two singing groups. Two delicious meals. One battle for the fans.”
In partnership with Complex, VANDY THE PINK, Netflix, and McDonald’s are taking the battle to the fashion world with an exclusive capsule inspired by the Academy Award-winning film, available exclusively on Complex.com.
Instead of competing through music alone, HUNTR/X and Saja Boys now face off across fashion, inviting fans to quite literally “pick a side.” Whether you are a fierce Hunter or part of The Pride, fans can now sport their allegiance through exclusive fashion pieces tied to each group’s identity.
Available beginning April 7, the capsule features distinct apparel collections through VANDY THE PINK’s signature design language. The HUNTR/X lineup includes a T-shirt, long-sleeve tee, varsity jacket, and a boxy racing jersey, while the Saja Boys collection offers a T-shirt, long-sleeve tee, varsity jacket, and hoodie. Additional collaborative pieces include the Flower Logo Derpy Tee, Battle For the Fans Tee, and a Logo Full Zip Hoodie.
The fashion drop builds on the broader McDonald’s x Netflix campaign, which launched on March 31 and brought the film’s narrative into real-world experiences. As part of the rollout, McDonald’s introduced two limited-time meals inspired by HUNTR/X and Saja Boys, complete with collectible photocards that unlock exclusive content. The campaign also incorporates flavors from McDonald’s South Korea menu, further tying the activation to the film’s global K-Pop roots.
Following its success across awards, streaming, and charts, KPop Demon Hunters continues to expand its cultural footprint—this time merging music, fashion, and food into a multi-platform fan experience.